Leading the Innovation Flywheel: How to Create Momentum That Doesn’t Burn Out Your Team
Innovation is often described as a race — fast-paced, high-pressure, and fueled by constant change. But real innovation isn’t about sprinting but sustaining momentum over time. The best leaders don’t just push harder — they build a self-reinforcing system that gathers energy as it moves forward. This is the innovation flywheel: a model of steady, compounding progress that inspires creativity without exhausting the people behind it. Understanding the Innovation Flywheel The flywheel idea comes from physics — a heavy wheel that stores energy and spins faster with each consistent push. Once it gains momentum, it keeps turning with less effort. In business, the innovation flywheel works the same way. Each successful experiment, idea, or product fuels the next, creating continuous motion that strengthens the organization’s creative capacity. However, too many leaders mistake intensity for progress. They drive their teams with deadlines, endless brainstorming sessions, and “always-on” urgen...